Built to Last by Jim Collins and Jerry Porras is a research book. In the book, it researched some of the successful companies such as 3M, P&G, Sony, and etc.
It use a comparison method to identity why some companies become successful and some companies failed in the same industry.
I really like this book because in the end of each chapters, it has a applicational sections for CEO, managers, and entrepreneurs. It helps me to reflect on how to manage the team with a vision better.
These are some of the quotes I found very useful:
Ever since the explosion of social networks, people have more interest in start ups. There are a lot of discussions on how to start a successful startups and how to build a successful product. It creates a whole new set of "startup language" in the hotbed of startups, San Francisco. Terms such as: Incubate, Pivot, Disruptive, Lean Startup, Valuation, Scaleable. While I was reading this book, I found these are just fantasying words that are trying to sell by marketing department.
Note on this: Sony started by a group of people who just want to start a company without any products in mind.
Anyway, I recommend those who wants to start a company to read this book before reading any other startup books.